Assurance Plus

Assurance Plus


Assurance Plus is a leader in the home care industry, delivering a unique and structured approach to those in need. With years of experience, founder Deavonte Williams Sr., has created a standout market for the business model due to his passion for helping those in need. He has done this by becoming an open-access opportunity to services that help people with all different needs. In the same way, we are committed to the success of our franchise partners. The staff will be trained to ensure that customers have an excellent experience tailored to their needs. We have differentiated ourselves in the market by our promise to go above and beyond in all ways. Start your own business with Assurance Plus and become a hero on the home front.

When you join the Assurance Plus franchise network, you are gaining access to our state-of-the-art training, our one-of-a-kind service operation, and ongoing support for the life of your franchise. Are you ready to make it happen?


Assurance Plus Inc. operates with a high level of integrity, honor, and commitment. Franchisees will follow this same core philosophy for the operation of their locations, which will build value for the company.

Point of Differentiation
Assurance Plus is differentiated from our competitors by providing a consistent, high-quality, service to clients and their families There is a focus on quality service and training that is rewarded with the higher overall profitability of the business.

Public Necessity
The public wants to be at home when they need extra care and the idea of going to a nursing home or assisted living facility is generally looked down upon. The key will be for Assurance Plus to continue to provide professional, high-quality service with a focus on truly providing great care to the clients. We give people exactly what they are looking for: their needs met in the comfort of their own home.

Strong Potential ROI
Assurance Plus has an impressive potential ROI for a franchise owner. With low overhead, a low startup cost for a business and applicability in just about any market, the concept is financially sound.

Operationally Sound
The Assurance Plus model is operationally structured to run smoothly with a reasonable amount of employees and a reasonable workload for an owner/operator. Workflows, process management, and experience in the field will allow for the Assurance Plus model to be replicated with new franchise partners.


Assurance Plus is seeking franchisees who have the following qualities to join our team:

  • Strong sales and customer service abilities
  • Good with timing and schedule management
  • High personal standards, including excellence, honesty, and integrity
  • Ability to meet initial investment requirements


Training Support
Assurance Plus will provide an extensive training program and technical support that will help our franchise partners successfully run Assurance Plus Inc.

Operational Support
Assurance Plus will provide ongoing training and support in many areas critical to the success of the franchisee‘s business, including unit operations and maintenance, customer-service, cleaning techniques, product ordering, suggested pricing guidelines, and administrative procedures.

Marketing Support
Assurance Plus will coordinate development and design of advertising materials and strategies for the benefit of all members of the franchise network. It will also supply franchisees with consumer marketing plans and materials for use at the local or regional level, and retains the right to approve all local advertising materials that the franchisee chooses to develop.

Continuing Research and Development
Assurance Plus management and leadership will continue to research methods and techniques for franchise operations (including purchasing and promotional schemes) that enhance unit-level profitability.


Franchise Fee: $30,000

Initial Investment Range: $56,800 to $96,750 (including franchise fees)

Royalty Fee: 8% of Gross Revenue per month


To get started, please fill out the franchise form or visit our website


Contact Phone: 978-886-7908
Contact Email: [email protected]
Contact Title: Franchise Sales
Franchise Fee: $30000
Initial Investment: $56,800 to $96,750 (including franchise fees)
Lead Email: [email protected]

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