Push Pull

Push Pull


Here at Push Pull, our franchise model gives you the ultimate senior fitness franchise complete with recurring monthly membership revenue, low staffing needs, easy-to-follow procedures, and established vendor relationships. We give our franchisees a unique, profitable concept in a high-demand, underserved market! Our equipment is top-of-the-line and includes several elements specific to our targeted demographic, making us stand out even more.

Push Pull is a unique senior-centric fitness experience, created for people who are 55 and older that are looking to work out with low impact and to keep the focus on overall health. Founded by Greg and Brenda Hoffman, our concept delivers a state-of-the-art fitness atmosphere perfect for those seeking to exercise in a safe, judgment-free space. Our team has worked vigorously to design a franchise model that is both simple-to-operate and rewarding!

It’s time to plug into a proven system. Love what you do and reap the rewards — join the Push Pull franchise network!


Our dedication to giving seniors a quality workout is the basis on which Push Pull was founded! In the same way, we are dedicated to providing a simple plug-and-play model to our franchise partners complete with operations manual, ongoing support, key vendor relationships, and strong profitability structure. Why should you invest in Push Pull?

Strong ROI Potential
With the aging Baby Boomer generation expanding, we recognize the growing need for quality fitness centers that cater to their population. Invest in a model with recurring monthly membership revenue — most membership packages average around $99/month for our members. Minimal staffing needs, low overhead, lower-than-average initial investment costs, and other profit drivers such as supplements all combine to give you a business built for a positive work environment and financial gain.

Satisfaction in Ownership
Helping older generations workout is one of the most rewarding jobs around! Feel good about providing an atmosphere void of intimidation and conducive to a truly results-producing routine. Your clientele will thank you for giving them the gift of independence, extended fitness, and a social environment with their peers.

Services with Value
Our focus is to encourage a healthier lifestyle for our clientele, providing them with an environment crafted for getting stronger, feeling fit, and thriving in wellness! We utilize senior-friendly Keiser pneumatic resistance equipment, easy-to-learn 20 minute circuit sessions, and recumbent steppers, all with the goal of keeping our senior clientele independent and feeling confident.

Successful Business Model
The Push Pull model has been tested and tried within its company-owned location. We understand exactly what the business needs to flourish within any location and deliver those resources into the hands of our franchisees.


Push Pull allows someone with a passion for fitness, as well as someone with an entrepreneurial eye to capitalize on the graying of America, to plug right into our proven system! Here are some of the qualities that make the best franchise partners:

  • Marketing, customer service and sales experience
  • Time and schedule management skills
  • Relationship building and networking skills
  • High personal standards like integrity and character
  • Basic business acumen


Understanding your needs and delivering a streamlined support model is what makes your Push Pull franchise unique! We work hard to ensure your success through a series of support mechanisms and training modules.

Dual-Phase Training Program
We provide our franchisees with in-depth training that covers every corner of this business. Staff oversight, effective marketing, administrative procedures, and more are all explored, giving you a confident start as your business launches.

Operational Support
You aren’t just buying a name; you are buying proven operational practices that keep Push Pull successful! We provide ongoing training and support in many areas critical to the success of your business, including unit operations and maintenance, customer-service techniques, product ordering, suggested pricing guidelines, and administrative procedures.

Marketing Support
We will coordinate development of advertising materials and strategies for all of our franchisees. We will also supply our franchisees with consumer marketing plans and materials for use at the local or regional level. We work alongside you to keep the customers coming in!

Purchasing Perks
On top of an already affordable and highly profitable franchise, Push Pull will also negotiate quantity discounts on behalf of our franchisees, meaning more savings for you! This includes elements such as apparel, business supplies, marketing materials, and other needed items for operating your Push Pull.


Franchise Fee: $40,000

Initial Investment Range: $128,150 to $230,700 (with franchise fee)

Royalty Fee: 6% of Gross Revenue


Simplified business ownership is within reach.

To get started, please fill out the franchise form or visit our website www.pushpullseniors.com


Contact Phone: 978-886-7908
Contact Email: [email protected]
Contact Title: Franchise Sales
Franchise Fee: $40000
Initial Investment: $128,150 to $230,700 (with franchise fee)
Lead Email: [email protected]

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