Doing Good One Frozen Treat at a Time


ROK & WTR is Where You Want to Be

Get ready to serve up delicious frozen treats while building a legacy to be proud of! ROK & WTR Frozen Treat Co. is now expanding through a simple-to-operate franchise model. The best part? We are dedicated to providing clean water to countries around the world through our sales.


Doing good one frozen treat at a time

ROK & WTR is a frozen treat company passionate about impacting our community and communities far away. A portion of every sale will go to support not only community projects in our own community but also in its mission to build stronger communities on top of water around the world.

Why Choose ROK & WTR

ROK & WTR is built upon an unshakable foundation of faith, values, community, and deliciousness. As you step into a ROK & WTR franchise you can trust that you are gaining proprietary recipes using fresh ingredients and daily prep procedures  but it gets better. We are all about SUPPORT for our franchisees. This isn’t just another frozen treat franchise. This is a business backed by detailed training, laser-focused support, an approachable leadership team, and tons of guidance!

Our Core Values: These are what set us apart from other concepts out there — our values. Be Nice. Chase Dreams. Give Generously. Everything Excellent.

Feel Good: ROK & WTR is so much more than the bottom line. We’re a business that you can feel great about owning! Like we said, a portion of every sale goes to help our mission for a better community and

Strong ROI Potential: Efficiency is poured into everything we do, lowering overhead and boosting profitability.

Our Menu: We make our product fresh Daily using the freshest ingredients possible! Unique tastes combine with a feel-good cause that is unique and second-to-none!

Are You Our Next Franchisee?

We want franchisees who fit our standards of professionalism:

  • Share in Our Company Culture, Mission, and Values
  • Strong Sales and Marketing Skills
  • Driven Personality with Leadership Abilities
  • Great at Schedule and Time Management
  • High level of Professionalism, Character, and Integrity
  • Meets Basic Financial Requirements

Rock Solid Support

Detailed Training: Our comprehensive, professional training program kicks off your ROK & WTR journey. We’ll continue to provide refresher courses throughout the life of your franchise.

Operational Support: Benefit from ongoing operational support for the life of your franchise, including administrative support, customer service techniques, staff hiring parameters, and more.

Marketing Support: Gain a full library of rock-solid collateral designs and strategies to help your location grow! Plus, benefit from network-wide advertising campaigns.

Ongoing Research and Development: We are dedicated to the ongoing mission of making ROK & WTR the best it can be! Benefit from new research as we learn how to make things more efficient and better.

Financial Overview

  • Franchise Fee: $30K
  • Royalty Fee:  6% of Gross Sales
  • Estimated Investment Range: $109K to $222K (includes franchise fee)

We Want to Hear From You!

Get ready to make a difference in your community. Visit us at to get started or email us at [email protected]