The Wee Chippy
ARE YOU LOOKING FOR A NEW AND EXCITING FOOD FRANCHISE?
The Wee ChippyTM offers a unique opportunity to join the thriving new trend of high-quality, quick-service food establishments. No one in the U.S. does fish & chips like we do! – we even offer vegan and gluten-free options of this universally loved dish. Founded in Venice, CA in 2013 by Scottish native Joe Gorrie, our concept embodies authenticity and unparalleled taste.
The Wee ChippyTM has brought back a tradition by revolutionizing the classic fish & chips, with our award-winning, fresh hand-cut fries and the highest quality Atlantic cod. What makes our fish & chips different is that they can be seasoned in unlimited ways with our line of specialty gourmet salts, giving our customers different flavor experiences every time they visit. As a franchisee and a new member of The Wee ChippyTM family, we will give you the secrets of our success, taking you step-by-step to build your business on our proven model. We go above and beyond for our customers — our franchisees will not be any different.
If you love working with people, have a passion for food, and would like to be a part of this unique concept, The Wee ChippyTM wants to hear from you!
REVOLUTIONIZING FISH & CHIPS
The Wee ChippyTM has brought back a tradition by revolutionizing the classic fish & chips, with our award-winning fresh hand-cut fries and the highest quality Atlantic Cod. The Wee ChippyTM can thrive in every location across the U.S. We have been featured in multiple publications and media, including The New York Times, LA Weekly (Best of LA and Best of Venice), Fox Business News, and the BBC. We’ve also won multiple awards for our innovative approach to comfort food.
Our Philosophy: At The Wee ChippyTM, we believe in doing one thing and doing it better than anyone else. That’s why we keep our menu simple. This simplicity also means that franchisees can train their employees quickly with our efficient and uncomplicated processes.
Eco-Aware Brand: Join a company you can feel good about! We wholeheartedly believe in “from the Earth, to the Earth” philosophy. All of our paper products are Earth-friendly, we recycle our cooking oil for biofuel and strive to reach zero food waste.
Impressive ROI Potential: Although we cannot guarantee any specific amount of revenue, we can tell you that our model is designed for profitability and low overhead. Ours is a business with great branding and in-house marketing efforts that maximize traffic and grow clientele.
WHAT WE LOOK FOR IN OUR FRANCHISEES
In addition to meeting the financial requirements, we are looking for foodies who have a passion to succeed in business and would like to grow with us.
- Motivated to Succeed
- People Person
- Some Experience in the Food Industry
- Customer-First Mentality
- Business Acumen and Management Skills
- Meet Financial Requirements
- Inspired to Learn and Grow
HOW WE CHAMPION OUR FRANCHISEE FAMILY
Comprehensive Training: Our training program is simple and straightforward, and will include everything you will need to know to launch and operate The Wee ChippyTM process. Once you open your own location, our field support team is always here to help!
Operational Support: We will provide ongoing support to ensure your day-to-day operations run smoothly, including The Wee ChippyTM detailed manual, customer service techniques, product ordering, suggested pricing guidelines, and administrative procedures.
Promotion & Marketing: We have a map to significant market penetration and a solidified customer base. We will work together on building quality social media engagement. We enthusiastically encourage community involvement, which has been a huge part of our success.
Ongoing Research & Development: We will provide our continued research methods and techniques to guide your success and profitability.
THE WEE CHIPPYTM
Franchise Fee: $45,000
Estimated Minimum Initial Investment: $132,000 (with franchise fee)
Royalty Fee: 6% of Gross Sales
THE WEE CHIPPYTM Q&A WITH JOE GORRIE
I was given an opportunity to open a little food shack on Venice Beach, and I took it. It was less than 150 sq ft, so I knew I had to keep it really simple and do one thing well, and being from Scotland, fish & chips is our national dish. So what I’ve done is take this classic dish and gave it a little California twist, bringing it into the 21st Century. That’s
How Did You Get Into the Industry?
how The Wee Chippy was born. By serving high-quality yet affordable food and working with a strong green, zero-waste philosophy, my little hole-in-the-wall took off. We became a destination for locals and tourists from around the world. We even won a few awards. I realized with the advice of others that our model could work anywhere, in any size location, in every demographic. I would love to see The Wee Chippy in every community.
Even before the pandemic, white-tablecloth dining was very much in decline, being replaced with high-quality, quick-service food establishments. Those that have been successful, like Shake Shack and Chipotle, have focused on a simple menu, while still catering to all, even those with dietary restrictions. The Wee Chippy offers all that and something new — no one is doing just fish & chips. And no one does it like we do. Our fish & chips can be seasoned in unlimited ways with our line of specialty gourmet salts, giving customers a different flavor experience every time.
Where Do You See Opportunities and/or Challenges for the Business/ Franchise Model?
I hate to bring up the pandemic again, but it’s a great example of how well The Wee Chippy adapted to a radically changing environment. Our focus on achieving zero waste and using recyclable products (even our cooking oil is recycled by selling it to biofuel companies) are just some of the ingredients that have helped us thrive during this extraordinary, changing time.
What is the Goal of the Business Moving Forward?
The goal is to keep building and perfecting our brand and making The Wee ChippyTM fish & chips franchise the best in the world!
What Was Your Most Difficult Moment at the Business?
Again, the COVID-19 pandemic, which is probably the same for everybody. In the beginning it was a very trying time, wondering if you’ll get back to where you were and how are you going to keep your employees who depend on you. Lucky for us, we
got to come back sooner than most because of our take-away business, with many lessons learned.
What is the Fee Structure?
$45,000 Franchise Fee 6% Royalty 1% Marketing Fund
What is the Territory Definition?
50,000-100,000-population center or a 5-mile radius from the location.
What Does a Franchisee Do in the Business Every Day?
They will be responsible for the day-to-day operations at their location. We will give them the tools to achieve this.
Who is Your Ideal Franchise Candidate?
As diverse as our customers! You don’t need to have a lot of experience — just those who know what they want, never let excuses get in their way of achieving their goals, and thrive in an environment working with people and food.
THE WEE CHIPPYTM TEAM WANTS TO MEET YOU!