Farm City Coffee Brewers

Farm City Coffee Brewers

FRANCHISE OPPORTUNITY EST. SINCE 2012

YOU CAN BET THE FARM IT’S GOOD

OUR ROOTS

We believe that strong roots provide for a solid & healthy foundation needed for the growth and development of the Farm City Coffee legacy. With endless amounts of determination, problem solving, and perseverance, we have laid the groundwork for the current Farm City Coffee business model and route to success. Our coffee journey has been full of obstacles, learning experiences, and mistakes, all which have helped us improve and fine tune the policies and systems in place today. The improvements and continued learning have been a necessity in maintaining quality and delicious products that customers want and desire. We have developed policies and systems that not only work, but that are efficient and profitable! Farm City Coffee has cultivated a business model that’s upscale and mainstream third wave coffee, without sacrificing the quality, profitability, and integrity of Specialty Coffee.

FROM THE GROUNDS UP
In 2012, a whimsical design known as The Trailer Perk, hit the streets of Nashville, Tenn. and made its brewed awakening- serving up fresh delicious curb-side coffee creations. Amy Croger, a proud Kentucky native and founder/CEO of The Trailer Perk, rolled the streets of Nashville for 6 years in her mobile coffee trailer, before planting roots inside the historic Nashville Farmers’ Market- where the first and original Farm City Coffee now cultivates great coffee, community, and kindness.

FARM TO FRAPPE
Farm City Coffee makes positive contributions locally and globally, keeping the quality of their ingredients high and carbon footprint small. We source only the finest locally roasted coffees, organic teas, and fresh local dairy farm milk available. With small town sensibilities and farm to cup ethics, Farm City Coffee proudly works alongside local Nashville farm partners and suppliers to provide the highest quality ingredients and socially conscious products. Farm City Coffee invests in the community, and the community reinvests back into Farm City. Nice matters, and so does quality! We proudly craft and manufacture 100% of our signature private labeled flavors- including innovative simple syrups and distinctive chocolate sauces.

WHAT’S BREWING NOW
Farm City Coffee, at 5 ½ years old, stands as a local Southern staple inside the historic Nashville Farmers’ Market, with a promising legacy ahead! We are currently branching out with new franchise locations in the regional Nashville area and beyond. We’re offering an exciting opportunity on the ground floor, for folks who have always wanted to start their own unique Specialty Coffee shop endeavor but needed a little help in sowing the coffee seeds of success!

TERRITORIES
Wide open territories and prime market locations now available including Kentucky, Tennessee, Alabama, Georgia, Louisiana, Mississippi, and Missouri. We provide single real-estate format plans, as well as multiple location platforms that allow you to scale up and expand.

SPILLING THE BEANS

Coffee is still in demand! As the Specialty Coffee industry continues to grow, coffee has proven to be essential and recession-proof. As shown during the pandemic, the world wants and needs its small indulgences…and we’ll drink to that!

COFFEE STATISTICS
In 2023, national coffee data trends report the National Coffee Association found that 65% of US consumers had drunk coffee in the past day, making it more popular than bottled water. The average amount of coffee per day is 3 cups. Nationwide coffee consumption was at a two decade high as of 2022, which was the largest year on year increase, up 14% since 2021. The US coffee industry had an annual revenue of $95.58 billion as of 2023 reporting. Coffee is ranked the #2 most consumed beverage in the world. Research and data confirm the continued growth, evolution, and security of the coffee industry. It’s no doubt something special is brewing here. Be a part of the success!

THIRD WAVE COFFEE & SPECIALTY COFFEE MARKET
The global Specialty Coffee market is expanding at a robust rate owing to the increased demand for high quality coffee. The number of Specialty Coffee shops is growing rapidly across the globe. These Specialty Coffee shops offer a wide variety of Specialty Coffees as well as brewing methods and equipment. This is making it easier for consumers to access and enjoy Specialty Coffee. The third wave of coffee is a movement that is focused on quality, transparency, and sustainability in the coffee industry. This movement is helping to raise awareness of Specialty Coffee and is leading to a growing demand for high quality coffee. Finally, the rise of Specialty Coffee shops has been a major factor in the growth of the Specialty Coffee market. While convenience has always remained important to consumers the demand for high quality coffee and more innovative beverages are the driving factors of rapid changes in the sector. Successful cafes like Farm City Coffee, serve Specialty Coffee drinks and often feature unique flavor combinations. As of 2022 there are over 38,411 coffee shops in the US. The forecast for Specialty Coffee is a compound annual growth rate estimated at 11.3% from 2023 to 2030. Successful coffee shops will have their focus on product diversification, introducing new flavors, and brand extensions. Now that you have the scoop on Specialty Coffee, learn how Farm City Coffee brews it!

THE SEEDS WE SOW

We’re lovers of coffee, nature, animals, and mankind. We’re lovers of life! We have a strong passion for personal growth, development, and improvement. We’re passionate about the art of coffee and the community it serves. Farm City Coffee is a down-home hospitable experience. It’s a connection between our team members and our patrons. It’s a tradition that started in 2012, and we’re thrilled that you’re interested in joining our coffee family. Our passion for coffee, people, creativity, originality, and community, is what enables us to flourish in this industry. We invest in the community, and the community reinvests in Farm City Coffee.

MISSION
We strive to cultivate convenient high-quality coffee within the local community, while fostering kindness and humanity. Simply put, “Brew Good, Do Good!”, Farm City Coffee strives to make the very best cup of coffee, while trying to be the best human beings possible.

OUR COFFEE CULTURE
Farm City Coffee puts humanity first! The franchise owners, the staff, the customers, and the community Farm City Coffee serves. We provide comprehensive training programs, platforms, system-driven operations, and ongoing support to help Farm City Coffee franchise owners succeed. Our Farm City Coffee store models provide a “real coffee experience.” Our goal is to mainstream convenient quality coffee and artisan drinks through consistency, efficiency, and great customer connections. We’ve created a streamlined coffee model that maximizes profitability and keeps overhead low. We follow an oath of using high-quality ingredients and farm to cup ethics. Reuse, recycle, and reinvest! That’s our way of life down on the farm. We strive to be the best in the industry, and the best choice for you and your community’s coffee needs across the country!

COMMUNITY OUTREACH
Farm City Coffee believes that kindness starts at home. We take pride and great concern in helping our local community and being part of the goodwill that we want to see. We give back to the community because we can and want to. We are proud to participate in different ways of giving back, including annual food drives, aiding local homeless/mission shelters, and supporting the Nashville Animal Shelter and East Nashville Shelby Bottoms Wildlife & Nature Conservatory.

GROW WITH US

Established 2012, franchising since 2023.
Corporate headquarters is in East Nashville, Tennessee.
Founder / CEO name: Amy Croger
Total of units: 1
Average gross revenue: $704,000
With over 25 years industry experience, Amy has worked as a
barista, a manager, and an owner/founder of The Trailer Perk and Farm City Coffee.

BUSINESS MODEL
Acraft coffee bar and gourmet drinkery in Nashville, Tennessee with established brand protocols. Our footprint is small, and the overhead is kept low, encouraging a high net profit. We’ve made it simple to operate and upscale by incorporating tried and true methods and keeping high quality standards. We have a successful prototype with a track record for success. The policies, procedures, systems, and practices are user friendly and easily teachable. We provide industry leading technology tools and state of the art coffee equipment. Our stores offer attractive hours of operation and reasonable staffing requirements. This is an opportunity to invest on the ground floor with a concept built for growth and future success. It’s a business opportunity designed to help you grow the life you want to live! A fit for both first time and experienced entrepreneurs.

OUR BRAND
Our brand is well established with a reputation for quality and originality. We are unique and stand out from our competitors. Our concept of coffee resonates a fresh organic down-home feel. The Farm City Coffee brand emphasizes simplistic Southern living at its finest! Born in Nashville, Tennessee, 2012, Farm City Coffee holds true to its Southern heritage and country traditions.

MENU
Farm City Coffee serves a Southern fare of fresh roasted single origin coffees, one of kind signature drinks, locally baked artisan pastries, and infamous country breakfast sandwiches. In addition to the convenient grab n’ go menu, Farm City Coffee offers gourmet drip coffee, lattes, mochas, frappes, smoothies, iced teas, tea lattes, seasonal lemonades, hot chocolates, and fresh farmed apple ciders. The creative and appealing menu consists of 75% drinks, 25% food, less than 5% waste, and an average ticket price of $12+. There’s no kitchen, no ovens, no hoods! This menu combined with multiple additional revenues sources (signature retail coffee bean blends, Farm City Coffee logo merchandise sales, and offsite catering), equates to a good return on your investment!

ALL THE PERKS

Patrons enjoy the hand-crafted authenticity and originality of Farm City Coffee. Customers appreciate the great taste and top quality of locally and responsibly sourced coffees, fresh local dairy milk, and our innovative flavors and complementary products. Guests like to post themselves with their drinks on social media, boasting their pink Farm City Coffee cups and celebrating the Farm City Coffee brand and culture.

PRODUCTS
Farm City Coffee’s handcrafted products, beverages, and Southern pantry items are made of high-quality local ingredients. We take pride in what we do from serving local house brewed coffees, 24-hour cold brews, artisan lemonades, fresh iced teas, craft sodas, top shelf teas, along with complimentary baked pastries, and all-day signature breakfast sandwiches. Farm City Coffee is committed to serving unique, one-of-a-kind tastes of Tennessee!

WE’RE AT YOUR SERVICE
Farm City Coffee is ready to assist you from seed to sale!

Start-up Assistance – including site selection guidance and detailed specs for the build-out of your commercial space.

Operations Guidance – Initial and ongoing training for owners, managers, and staff. We offer confidential, detailed manuals for daily operations and essential business functions.

Integrated Technologies – Industry leading point of sale, back of house, accounting, inventory systems, and streamlined operations for a flawless customer experience.

Menu Development – A simple easy to follow menu with proprietary recipes from the Farm City Coffee test kitchen. You’ll have direct connections with suppliers to ensure quality, safety, and consistency.

Professional Marketing – You’ll receive assistance prior to opening with social media, local public relations, and a strong web presence. You’ll also receive access to branded Farm City Coffee marketing program material and campaigns.

Ongoing Support – Phone and email support, plus periodic guest service visits from our executive team. Available consulting in areas important to you, (marketing, operations, accounting, finances, and quality control).

FARM TO CUP

Distribution and designated suppliers are at your fingertips! Farm City Coffee can control consistency, uniformity, and quality throughout the brand by using designated and approved venders. In addition, Farm City Coffee Co. supplies all signature private labeled products, logo merchandise, and branded inventory.

DISTRIBUTED LOCALLY FROM FARM CITY COFFEE DIRECTLY
Private labeled signature syrups, artisan chocolate sauces, Masala Chai concentrate, fruit smoothie mix, breakfast sandwiches, gift cards, freshwater bottles, pink coffee sleeves, pastry sleeves, retail handle bags, retail syrups, retail coffee beans, coffee growlers, glassware, apparel, and other miscellaneous branded merchandise are supplied directly from Farm City Coffee Co.

LOCAL FARM PARTNERS & NEIGHBORING SUPPLIERS
All additional items needed to run a Farm City Coffee are distributed locally from approved vendors with specifications on the items provided. This ranges from fresh local dairy milk, locally roasted coffee beans, farm fresh apple cider, artisan teas, fresh baked goods, paper supplies, cleaning supplies, etc. (Vendors are listed in the operations manual).

SOUTHERN MAKERS

We’re pouring on the Southern charm! Walk into a Farm City Coffee and you’ll feel the farmhouse freshness, down-home sensibilities, and Southern hospitality. While listening to the acoustic Folk-Americana music playing in the background, you can hear the equipment sounds of a bustling third wave coffee shop. Our skilled, knowledgeable, and friendly baristas are outfitted with embroidered denim aprons, Farm City Coffee T-shirts, and branded beanies…ready to take your order!

COUNTRY FARMHOUSE DECOR WITH SOUTHERN TRADITION
Farm City Coffee constitutes simple Southern living, coupled with independent third wave coffee sensibilities. Esthetically, Farm City Coffee is a modern take on the classic American farmhouse. Our retail design and Southern-made models have a modern farm fresh look and feel, accompanied by an ergonomic and efficient front and back house design.

Southern Craftsmanship – Skilled craftsmanship of repurposed materials give our modern farmhouse coffee shops a fit for the 21st century! Beautifully handmade barn-marked furniture and a Southern-crafted coffee bar are equal parts durable and striking!

Mixed Materials & Textiles – Imagine a thoughtfully curated room with overlapping neutral textiles and Southern character undertones. Elegant modern farm appeal with rich farmhouse tile patterns highlight our country roots. An inspired mix of crisp white linen, natural wood, wrought iron, and gilded finishes, combine for an exquisite décor, y’all!

Signature Accents & Texture – Farm City Coffee features white exposed brick walls and bright white trim that are simple and stylish. The walls are covered in horizontal shiplap paneling, paying homage to our Southern roots. Tailor-made shiplap and scallop-edged paneling add a soft texture finish to the room. Our standout brand of signature pink makes an impact as it floods the room on the accent wall. The pink works well with the natural light and fresh sprigs of green farm accents and organic green paint.

Light & Bright – Nature and life are the inspirations behind Farm City Coffee. We use simple, less is more approach to our farm decor, with function and durability. The liberal use of white amplifies the natural light. Layers of vintage sconce lighting add style and depth overhead.

Warm Wood – The creative use of local reclaimed wood helps the coffee bar feel worked in, while elevating the timeworn material to art-installation status. The recessed rustic dark wood plank floor offers warmth and Southern hospitality.

While all Farm City Coffee locations radiate a Southern relaxed persona and serve a familiar menu, each Farm City Coffee adds a personal touch to the surrounding location and community in which it serves. The look and feel of Farm City Coffee make an impact on customers from the first time they visit. Patrons see and experience a coffee shop that they want to visit again, because it makes them feel good.

FRANCHISE MODELS

We currently offer 4 Southern-made models for a Farm City Coffee Franchise.

CUSTOM DESIGN OPTIONS FOR YOUR FARM CITY COFFEE FRANCHISE

1. Mobile Satellite Station – Pop-up mobile kiosk/stand, coffee trailers, & coffee trucks. This model is successful for private catering events like weddings, birthday and holiday parties, business meetings, as well as festivals and special events. This model can be very cost efficient for starting up with limited financial resources. Sometimes starting small reaps the biggest rewards!

2. Kiosk/Coffee Bar – A non-traditional model usually inside of market house cafeterias, hospitals, hotels, airports, malls, military bases, and school campuses. (100-600+ square feet). Its limited footprint allows for low rent and overhead. It can also have a smaller more flexible menu.

3. Traditional Coffee Shop – Most popular model. These locations are in a free-standing building on side streets, in populated neighborhoods, or at the end of a strip mall center. They provide our customers with an option to either grab n’ go or to come sip for a spell. (800-1200+ square feet on average). This model is best in a highly desirable area. With our small footprint concept, it can save on rent and labor to allow for high profit potential.

4. Drive-Thru Only – This high-volume unit creates more real estate options compared to the traditional model. These free-standing double drive thru locations usually range from 400-800 square feet with a walk-up window and small outdoor patio seating. Southern inspired fast paced coffee bars serving gourmet coffee, craft drinks, and artisan food on the go. Footprint is flexible. Recommended in high trafficked strip malls and shopping centers or accessible parking lots. Small profile = reduced rent and labor costs.

THE COUNTRY CLUB

Farm City Coffee is a proven model with proof of concept. A community of helping farm hands within the Farm City Franchise support system are ready to assist you when you join our country club!

SUPPORT SYSTEMS & FIELD TRAINING
Our farm hands and field workers will help you with site selection, build-out, marketing, operational efficiency, new product development and more. You’ll be assigned a personal project leader once the franchise agreement is executed and finalized. Your leader will contact you to help manage your “to do/check-off list.”

Farm City Coffee Training Program is 80 hours of classroom training and 2 weeks (approximately 150 hours) on the job training at our Farm City Coffee training store & training facility in Nashville, TN. This live, hands-on training includes operational procedures, drink production, inventory control, and machine and equipment maintenance.

LEARNING AIDS

Pre-Opening Training – This will get you ready for opening day! You’ll receive project checklists including materials on basic needs for a new business owner to specific materials about being a Farm City Coffee franchise owner.

14 Day In-Store Training – In our Nashville flagship store. You’ll learn all of the day-to-day operations on how to run your store and community business hands on!

Pre-Opening Team – This training team will meet you at your store location to ensure a smooth opening, train your brew crew, and apply “hands on” what you learned in Nashville.

Online Coffee School – Before opening you’ll learn drink recipes, review coffee history, and learn in depth about the Farm City Coffee culture. Includes weekly calls and video conferences with owners and managers. We’ll focus on the entire system of operations and marketing.

ADDITIONAL RESOURCES

Site Evaluation & Lease Procurement – Our team coupled with real estate brokers assist in every detail from site identification to lease review. Farm City Coffee has a roster of experienced farm hands (real estate agents and brokers), ready to assist you in choosing the best location and negotiating your lease.

Design & Construction – We work closely with you and a team of professionals to design and construct your store on time and on budget. We are with you throughout the buildout and construction process.

On-Going Operations & Consulting – We provide year-round operational consulting to ensure product roll outs and new operational procedures are properly implemented.

Marketing & Promotions – Our marketing and promotional campaigns drive customer frequency, increase sales, and encourage store visits. We have accessible team members for guidance on your store specific marketing as well.

Training Support – We welcome our new franchisees and their teams with open arms. We are committed to spending the necessary amount of time with you and your team to empower all with Farm City Coffee culture, passion, and drive to deliver the finest Southern hospitality experience!

DIG THE GOOD LIFE

Do you have what it takes to be a qualifying Farm City Coffee Franchise candidate?

REQUIREMENTS FOR A FRANCHISE

CASH REQUIRED = $100,000 liquidity minimum.

FRANCHISE FEE = $30,000

Discounts for Veterans and Women business entrepreneurs/owners who are part of the Women’s Business Association may qualify to receive a 10% discount off franchise fee.

TOTAL INVESTMENT = $100,000 – $600,000 (ranges depend on model, location, and other build-out necessities).

NET WORTH REQUIRED = $250,000

ROYALTIES = 5% of revenue

SYSTEM BRAND FEE = 1% of revenue

May be used for the execution of marketing materials, developing platforms for marketing, public relations, grand opening support, and store wide coupons. (Not local advertising).

TECHNOLOGY FEE = $50 per month.

Franchisee must use POS system, program workstation, and menu board technology stated and mandated by Farm City Coffee. Fee is used for expenses related to maintenance and the development of business software and data warehouse systems.

OFFER FINANCING?
Farm City Coffee does not provide in house financing; However, we do have relationships with banks and third-party lenders who can help you secure the funds necessary to launch your new business.

THIRSTY FOR MORE

What we’re looking for in a franchisee/franchise investment partner is a brand ambassador! Folks who believe in our mission, vision, and can get behind our coffee culture and live the Farm City Coffee lifestyle. We’re looking for community connected individuals who possess the skills to develop and maintain community relationships. Other than meeting financial requirements, Farm City Coffee is seeking a farm partner that aligns with our core values.

BRAND AMBASSADOR
You’ll need to be a partner with personality traits and professional skills to lead and develop a team and to successfully grow and manage a thriving business. You or your manager must be willing and able to be present in day-to-day operations and devoted to leading the operation. You must be financially positioned to invest in opening a Farm City Franchise and have the adequate opening capital.

IDEAL CANDIDATE

• Loves their community and has the drive to impact their local neighborhood.
• Loves people and making them happy. Believes that kindness matters.
• Understands the value of quality fresh local ingredients.
• Has a passion for making a difference in their community and the world.
• Desires to live the American dream!
• Is a confident problem solver.
• Has the desire to “Brew Good, Do Good.”
• Has business experience, management experience, and financial capability.
• Has the willingness to follow systems, congenial personal demeanor, and disciplined.
• Problem solver, leadership qualities, ambitious, and a strong work ethic.
• Has a heart for service and community involvement.
• Is a passionate entrepreneur ready to start fresh and take on a new opportunity.

To get started, please fill out the franchise form.