Macrobaby

Macrobaby

A Baby Store With A Heart. Franchise Opportunity.

An Investment Opportunity You Won’t Want to Miss.

The U.S. baby products industry was valued at over $28.97 billion in 2021. Thanks to consumer demand, this recession resistant market is estimated to grow at a CAGR of 3.7%. With an eye toward popular parenting trends and exclusive, high-end offerings, MacroBaby offers a unique franchise opportunity:

Successful Operating Location
The go-to baby products store, MacroBaby has an extremely successful operating location in Orlando, Florida. After decades of proven industry experience, we’re ready to expand into the franchise market.

Strong Potential ROI
With a reasonable investment and the potential for high demand, the established business model can oer significant profitability for a motivated owner/operator.

Integrity and Commitment
MacroBaby operates with a high degree of integrity and dedication. The management team consists of caring, innovative people who are committed to the success of our franchise partners.

Proven Business Model
The operating model is simple and has been structured with well-defined processes and purchasing systems in place, allowing for ease of replication in any market.

Strategic Partnerships
MacroBaby has the vertical relationships to allow a steady flow of merchandise and great pricing. Our established partnerships will help franchisees to benefit from a turnkey system.

We work to be the most beloved baby store in the world.

Major Vendor

As a major vendor, we’re likely contributing significantly to the supply chain and industry ecosystem. Our role becomes pivotal not only in providing products or services but also in shaping industry trends, innovation, and standards.

50,000 Sqft Distribution Center

Having a large distribution center is often crucial for the success and efficiency of a franchise.

Economies of Scale
The company can negotiate better deals with suppliers when purchasing in larger quantities, reducing the cost per unit and increasing overall profitability.

Quality Control
Centralized distribution allows for better quality control. Products can be inspected and sorted at the distribution center before being sent to individual franchise locations, ensuring that only high-quality goods reach customers

Consistent Product Availability
A big distribution center helps ensure that franchise locations have a consistent and reliable supply of products. This is essential for meeting customer demand and maintaining customer satisfaction.

Communicate & Grow

To effectively communicate locally and internationally with our customers, we partner with several media outlets to support our brand image.

Billboards in the Orlando Metro areas
Billboard advertising provides continuous exposure, operating 24/7, making it a cost-effective means of maintaining a consistent brand presence. This continuous visibility helps reinforce brand awareness and increases the likelihood of brand recall when consumers make purchasing decisions.

Ads on magazines and local newspapers
Advertising in magazines and newspapers remains relevant and impactful, providing businesses with a tangible and credible platform to reach diverse audiences, build brand recognition, and deliver detailed and visually engaging content.

Industry Tradeshow Participation
Participating in industry tradeshows holds significant importance for marketing a business. These events serve as invaluable platforms for companies to showcase their products and services, connect with potential clients, and build brand awareness.

Digital Influencer Marketing
Along with the tradicional media, Macrobaby has found its space and built a loyal and strong audience of near 1.6m subscribers, likes and followers distributed on its social media pages and online channels.

We’ll Give You the Tools for Success.

Comprehensive Training
Our dual-phase initial training program is designed to empower our franchise partners with all the knowledge they need to run a successful MacroBaby franchise.

Operational Support
MacroBaby will provide ongoing training and support in many areas, including customer-service techniques, product ordering,

Marketing Support
We will coordinate the development of local and regional advertising materials, marketing plans and digital SEO/SEM strategies to help franchisees leverage our established brand positioning.

Ongoing R&D
Franchisees will benefit from MacroBaby’s continued research and development on how to better operate the retail locations and how to more profitably manage a MacroBaby franchise.

A Reasonable Investment for a Strong Potential ROI.

Option 1 MacroBaby Full Size Store: 18000SF – 25000SF

Franchise Fee: $50K

Minimum Initial Investment: $2,476,333 Including franchise fee, inventory & training

Royalty Fee:  6% Of gross sales

Required Local Marketing Spend: 1.5% Of gross sales

Option 2 MacroBaby Dolls Maternity Store Size: 1500sf -3000sf

Franchise Fee: $30K

Minimum Initial Investment: $500K

Royalty Fee:  6% Of gross sales

Required Local Marketing Spend: 1.5% Of gross sales

To get started, please fill out the franchise form.