Performance 360

Performance 360

ORIGIN STORY

Opened in 2011 by Dave Thomas and Bryan Pritz, two former college baseball teammates who set out to create a completely unique experience in group fitness. One based on physique-focused strength, not calorie burning, not competition.

2011: Founded in an 1,800 SF spare boathouse in Mission Beach, San Diego.

2015: Filled rapidly, opened 2nd location in 2015*, then a 3rd in 2018, and 4th in 2019.

2021 :Post COVID pandemic, decided to franchise after a successful COVID era.

*This location was later closed and rolled into another location for geographic strategic purposes.

WHAT IS P360?

Physique-focused group strength training. 

Not calorie chasing.

 Not competition.

WHY P360 WORKS?

Specific daily focus.

Not random workouts.

No fluff movements.

WHY P360 DIFFERENT?

A focus on building.

Not burning.

EXECUTIVE TEAM

DAVE THOMAS, CEO fitness & culture 

12+ years of micro gym ownership and brand strategy leadership. Creation and implementation of workout design, coaching standards, and class experience.

BRYAN PRITZ, CDO data & tech

12+ years of financial analysis, software architect, key behavioral data and metric gathering, marketing and acquisition automation, and retention best practices.

LENNY WEINER, COO ops & training

P360 member to executive. Operations background that includes fitness ownership and management, pharmacy, and storage unit ownership.

ASHLEY PRITZ, CCO chief community officer

Director of operations for HQ, 5+ years building P360 community network and events, managing a team of 15+ and behind the scenes operations.

JOHN MAIN director of coaching development

20+ years in group coaching, former big brand seminar staff lead coach, Director of P360 Coach Academy.

THE PERFORMSNC 360 FRANCHISING ADVANTGE

• VERY LEAN START-UP
• WORK DIRECTLY WITH EXECUTIVE TEAM

 PROPRIETARY BUSINESS MANAGEMENT TECHNOLOGY

• IN-HOUSE COACHING DEVELOPMENT
• AUTOMATED MEMBER TECHNOLOGY
• MONTHLY MENTORSHIP
• 100% UNIQUE SERVICE OFFERING
• PRE-LAUNCH MEMBERSHIP SALES

Performance360 is the only brand in all of group fitness to have developed our own proprietary business management software.

FULLY IMMERSIVE SUPPORT

• SITE SELECTION
• LEASE NEGOTIATION
• CONTRACTOR BUILD OUT
• HIRING & TRAINING
• PRE-OPENING TRAINING & SUPPORT
• MEMBERSHIP SALES
• FINANCIAL ANALYSIS
• STAFF MANAGEMENT
• SECONDARY REVENUE STREAMS

HIGHLY ORGANIZED OPERATING MODEL

• “ZONES” BASED CLASS FLOW MODEL
• DETAILED CLASS ORGANIZATION
• COLOR CODED DAILY WORKOUT MAPPING
• DAILY NOTES DELIVERED STRAIGHT TO COACHES
• TEAM-BASED TRAINING
• SINGLE CLASS OFFERING & BRAND FOCUS
• VIDEO RESOURCE LIBRARY

WORLD CLASS COACHING DEVELOPMENT

• VIRTUAL BASED COACHING UNIVERSITY
• FINAL EXAMS
• DEDICATED HANDS-ON HIRING HELP
• WEEKLY COMMUNICATION DIRECT-TO-COACHES
• DAILY NOTES & COACHING VIDEOS
• RIGOROUS BRAND STANDARDS
• COACHING LEVELS 1, 2 AND 3
• ANNUAL IN-PERSON COACH ACADEMIES
• CAREER-MINDED FOCUS

TECHNOLOGY DRIVEN 

• ADVANCED PROPRIETARY BUSINESS SOFTWARE
• AUTOMATED TRIAL CONVERSION SYSTEM
• EMAIL & TEXT MARKETING
• IN-HOUSE MEMBER PROGRESS TRACKING
• PROVEN PRE-LAUNCH “BEST IN CLASS” MARKETING PARTNERS
• BRAND VIDEO MARKETING LIBRARY

P360 TECH 

ONE STOP BUSINESS MANAGEMENT

MEMBERS

DIRECT JOINS VIA APP CLASS SCHEDULING MEMBERSHIP UPDATES PROGRESS TRACKING

OWNERS

FINANCIAL SNAPSHOT DATE AND KEY METRICE TEAM COMMUNICATIONS BUSINESS MANAGEMENT

COACHES

AUTOMATED WORKOUT DELIVERY DAILY COACH’S NOTES MOVEMENT VIDEO LINKS

2 years and over $125,000 have been invested into our own custom business software that is 100% proprietary and custom engineered exclusively for Performance360 owners. This advantage is offered by zero other concepts in group fitness.

INITIAL INVESTMENT

Initial Franchise Fee : $49,000

Facility Buildout : $50,000

Fitness Equipment :$50,000

Flooring: $15,000

Security Deposit: $10,000

Grand Opening Marketing: $10,000

Signage: $500

Furniture & Fixtures: $3,500

Inventory & Supplies:$3,000

Utility Deposits: $250

Professional Fees:$2,500

Insurance: $1,400

Pre-Opening Training: $2,500

Operating Cash on Hand: $50,000

TOTAL MINIMUM INVESTMENT: $247,650

Expected investment range between $247,650 – $410,500 depending on location and scope of work. 2022 estimates subject to change and supply chain variance.

Exact investment range listed in Item 7 of FDD upon request. This franchise offering is not being offered by us or by anyone acting on our behalf or with our knowledge to residents of (nor is it otherwise specifically directed to any person in, nor will any franchise or business opportunity be located and/or sold in) California, Connecticut, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington or Wisconsin, until the offering has been registered and declared effective and an approved disclosure document has been properly delivered to the prospective franchisees.

UNIT PERFORMANCE 

INITIAL FRANCHISE INVESTMENT : $247,650 -$410,500

NET CORPORATE SINGLE LOCATION PROFIT : $147,427 -$283-682

1: Per Item 7 found in our Performance360 Franchise Disclosure Document. Exact range may be subject to specification market, location, building and cost of supplies.

2: Per Item 19 found in our Performance360 Franchise Disclosure Document. These figures are for our corporate owned stores with the following franchisee expenses applied to them: 7% sales royalty, 0.5% marketing fund, $500 per month technology fee. Exact figures can be seen in our Item 19 of the Performance360 FDD.

3- PART GROWTH METHOD

ATTRACT

• “NO HASSLE” CLASS TRIAL
• 1st MONTH DISCOUNT
• PROVEN SALES CONVERSION TRAINING

KEEP

• GOAL ORIENTED TRAINING CYCLES
• ACHIEVEMENT CLUB LEVELS
• TEAM FOCUSED WORKOUTS

GROW

• INCLUSIVE CULTURE
• HIGH RATE OF REFERRALS
• ONGOING IN-HOUSE MENTORSHIP

To get started, please fill out the franchise form.