Slick City

Slick City

SLIDE INTO THE EXCITING AND REWARDING WORLD OF FRANCHISING WITH SLICK CITY ACTION PARKS

FRANCHISE OPPORTUNITY

WE ARE MAKING WAVES IN THE FEC INDUSTRY. FRANCHISE NOW AND YOU CAN BE A PART OF THIS EXCITING CONCEPT TOO!

Are you ready to join the “Fast as Friction” movement?

As a potential franchisee with Slick City Action Park, you have the unique opportunity to become part of a thriving and rapidly growing brand. Our first two locations in Denver and St. Louis are already making waves in the FEC industry, and we have three more coming soon in Houston, Phoenix, and Milwaukee…and even more in development. With 14 unique slides (and counting) and 25 patents filed or granted, you can be confident in the success of our proven business model and operating system. This is a one-of-a-kind chance with a high potential ROI for the right franchise candidate.

All Slick City franchisees can take advantage of our comprehensive training program, ongoing support, low startup costs, and exclusive territory protection. You’ll also gain access to our established infrastructure and playbook, our network of vendors and suppliers, our proprietary slides and vertically-integrated manufacturing and install teams, and diverse revenue streams. We started as franchisees ourselves, so we know the ins and outs of franchise operations. We’re focused on strong leadership development and removing every roadblock in your way as we help guide you to success.

Slick City Action Park is the first indoor slide and action park designed for all ages and our proprietary attractions make us unique in our industry. Slick City is BOLD, COURAGEOUS, and ACTION-PACKED. The Slick City family is expanding, and we are looking for enthusiastic, results-driven ind ividuals to team up with. Awaken your senses, and find the thrill in everything that you do!

Join Slick City for the opportunity to elevate your career with a brand that is primed for rapid expansion.

FINANCIALS

FRANCHISE FEE: $60,000

Initial Investment:  $1.5m-$3.6m

ROYALTY FEE: 7% of gross sales

REQUIRED LOCAL ADVERTISING SPEND:  2% of gross sales

NATIONAL AD FUND CONTRIBUTION: 1% of gross sales

Average Monthly Unit Volume: $385,360

Average EBITDA: $47.2%

Current Parks: 2 Open 3 in Construction 5 + In Development

ABOUT US

Welcome to Slick City Action Park, the first indoor slide and action sports park. We are looking for enthusiastic, results-driven individuals to team up with!

Slick City franchisees will benefit from five major competitive edges in the FEC Industry:

PROPRIETARY, THRILLING DRY SLIDE TECHNOLOGY. Carefully crafted and refined through years of R&D, our affiliate Slick Slide’s exclusive and diverse attractions are way ahead of the competition, with 25 patents issued or pending!

VERTICALLY INTEGRATED ATTRACTION ECOSYSTEM. Our affiliate’s discounted build-and-install service results in a comparatively low cost opening, while we focus on best-in-class park operation.

MODULARITY FOR FUTURE INNOVATION. All Slick Slides connect to our standardized, adaptable modular tower system to easily swap in new slides and keep the guest experience fresh for years to come.

UNUSUALLY DIVERSE ALL AGES ENGAGEMENT. Thanks to the all-ages accessibility of Slick Slides, it’s easy and fun for parents to slide with their kids… and it helps drive sales too. Currently, 24% of revenue comes from guests ages 18 and up, which is a standout statistic in our industry.

FRANCHISING IS IN OUR DNA. Slick City’s CEO Bron Launsby is one of the largest multi-unit owners in the industry, and knows exactly what entrepreneurs need to succeed. His team has perfected their “Twelve Systems” operations for all franchisees.

Join Slick City for the opportunity to elevate your career in an exclusive territory with a brand that is primed for rapid expansion!

CAN YOU SLIDE WITH US?

Climbing to the top is better with a partner. Team up with Slick City, and let’s take the slide to success together. We are looking for high performers that possess the following qualities:

1. Passion for providing exceptional customer service and creating a memorable experience for our guests.
2. Ability to manage finances effectively.
3. Enthusiastic implementation of Slick City’s proven operating system, business model, policies, procedures, and best practices.
4. Strong entrepreneurial spirit, and the drive to grow your business.
5. Experienced leadership skills and the ability to motivate and manage a team of employees.
6. Dedication to maintaining a clean, safe, and professional environment for our guests.
7. Commitment to upholding Slick City’s brand Standards.
8. Minimum $375,000 liquid capital and a recommended net worth of at least $1.5 million to ensure candidates have the necessary collateral and/or credit to secure necessary financing.

HOW DOES SLICK CITY HELP YOU LAUNCH YOUR BUSINESS?

We provide the knowledge, experience, and tools necessary to make every Slick City successful and fun to run including

• Ongoing coaching and mentorship to help our Slick City franchisees optimize business operations and profitability.
• Leadership development processes and a proven playbook to follow for every step on the path to success.
• Comprehensive initial and ongoing training in all aspects of the business, including operations, staffing, marketing, and more.
• A dedicated franchise support team readily available to answer any questions or concerns that may arise.
• Assistance with site selection and lease negotiations to help our franchisees find the perfect location for their business.
• Ongoing innovation in new slide and attraction development to keep guests coming back for more and driving repeat business and profitability.

FREQUENTLY ASKED QUESTIONS

WHY IS THE RANGE ON THE INITIAL INVESTMENT SO BROAD?
The low end of the range represents a smaller location (25,000 square feet) with minimal renovations needed to the building. The high end of the range represents a larger location (35,000 square feet) with substantial renovations needed to the building.

WHY DO YOU HAVE MINIMUM CAPITAL AND NET WORTH REQUIREMENTS?
We expect that many of our franchisees will use third-party financing to get their Slick City Action Park up and running. We have minimium capital and net worth requirements ($375k liquid and $1.5m net worth) in place to ensure that candidates will have enough collateral and/or credit to qualify for the financing necessary to open and operate their park.

WHAT DOES SLICK CITY CHARGE AS A FRANCHISOR?
Slick City charges an initial $60,000 fee to be awarded a franchise, with a discount for multi-unit franchisees (3 locations or more). For the duration of the 10-year renewable term, franchisees pay a 7% royalty and contribute 1% to the national ad fund. More details on this can be found in the Franchise Disclosure Document, available to qualified candidates.

HOW MANY DIFFERENT ATTRACTIONS DOES SLICK CITY HAVE?
Slick City has 14 different slide designs currently available for parks (and more in development) and we plan to continually refresh the line-up. Each park typically has 8-12 slides installed. While slides are our core attraction, we currently offer a variety of 6 other attractions to appeal to all ages: Trapeze, Swing & Zip Line (Acrobat Alley), Toddler Areas (Junior Jungle), Go-Karts (Mini Motors), and Air Courts.

HOW DOES SLICK CITY PRIORITIZE SAFETY FOR GUESTS AND REDUCE FRANCHISEE LIABILITY?
All of our slides have been designed, tested, and continually improved with guest safety in mind. We make sure guests receive instruction via video monitors, signs, and team member guidance about how to safely use the slides. All of our parks have CCTV cameras throughout, and we have standard protocol for how to respond to and properly document any incident that may occur. As a result of these measures, Slick City has relatively modest premium costs and deductibles.

WHAT KIND OF REAL ESTATE DOES A PARK NEED AND HOW DOES SLICK CITY HELP PROSPECTIVE CANDIDATES WITH THE REAL ESTATE SEARCH?
We recommend locations that are 25,000 – 35,000 square feet with a clear height of at least 22 feet (with some exceptions based on unique site conditions). Parking lots should have at least 4 parking spots per 1,000 square feet of indoor location space. Slick City has existing relationships with brokers around the US, and candidates can also work with a broker of their choice. Slick City can provide feedback and insight on potential locations based on our many years of experience selecting and managing entertainment center locations. Leases should not be signed until after you are awarded a territory and your Franchise Disclosure Document and Franchise Agreement are signed.

DO I NEED TO HAVE EXPERIENCE OPERATING AN ENTERTAINMENT CENTER TO BECOME A FRANCHISEE OF SLICK CITY?
While we prefer experienced operators, anyone with past business/team management and financial experience who meets our ideal candidate guidelines can become a successful Slick City franchisee with our training program, and with the right effort and the ability to hire and retain a good manager and team. Slick City Franchise Group is experienced in operating parks and training our team members to run them, and has well-documented processes for all franchisees to follow. All franchisees and their General Manager will undergo training with us prior to opening, and we will equip franchisees with resources to help hire and train the rest of their team.

WE LOOK FORWARD TO HEARING FROM YOU!

To get started, please fill out the franchise form.